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LEAD | DEFENCE

We build a trusted reputation for companies and organisations in the security and defence sector, strengthening their relationships with stakeholders, the public and local communities.

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Kādēļ tas ir svarīgi
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LEAD Life: 

Solutions for a Better Future

LEAD Life focuses on enhancing well-being and personal development. Our innovative solutions empower individuals to thrive in their everyday lives.

120+
successful campaigns
Across sustainability, health, education, and national defence.
30 years
of trust
Serving public institutions, private innovators, and global industry leaders.
15+
strategic sectors covered
From social responsibility to crisis communication and defence technology.

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PR services

Here are our most sought-after strategic communication and consulting services.

We have a strong understanding of business needs and organisational goals, along with the experience and creative perspective to see everyday things differently. We know how to reach the target with a precise message.

To achieve a goal, we must speak one language. Literally and figuratively. We know how. We have contacts, experience and we know how to let you be heard. In the right place and at the right time.

Our strengths lie in knowledge - how to communicate with interested parties, how to create product communication, while promoting the brand, its value and reputation.

The digital environment changes every day, hour and second. We work faster. With carefully designed strategies, we can effectively achieve any goal.

The media agenda is what’s topical. We know how to claim a place in it. We know how to tell your story, make the message important and up to date.

We are sure - it’s better to be prepared than panicked. We help in timely risk recognition and response preparation to allow for quick reactions.

The most important relationship any company can have is one it has with its employees, because they are an important resource. Inspiration and motivation are just as important as a salary. We will help your communication be goal oriented, meaningful and truly inspiring.

Being responsible means thinking more broadly, seeing further ahead and doing more than duty requires. We help identify opportunities and mobilise meaningful action that benefits not only our clients, but society as a whole.

None of us operate in isolation - every organisation is part of a wider social and environmental ecosystem. We know how to listen to what matters to your stakeholders and how to communicate your ESG goals and progress to the audiences that need to hear them.

Every organisation is a social mini-system - a kind of “corporate tribe” in which culture serves as a moral compass for behaviour. But sometimes change is needed. We know how to turn the 'ship' without sinking it.

Values, traditions, unwritten rules and accepted ways of communicating differ from one culture to another. We apply our in-depth socio-anthropological expertise to help you work effectively with colleagues and partners from other countries and to ensure that what is said is understood in the way it is intended.

How to reach a goal using words? How to become visible in a crowd? How to not get lost in a never ending flow of information? We know how crucial communication is. We know how to use it and we can teach it!

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Trusted by

LEAD has been an invaluable partner in the development and implementation of our communication strategy. Their media training and support in stakeholder engagement and public event management have helped us to further strengthen our position in Latvia’s defence sector and to build well-considered organisational communication.

Kaspars Ziediņš
BELSS Member of the Board

LEAD provides targeted support in establishing key contacts and strengthening our relationships with strategic stakeholders. Their expertise in reputation management and their ability to navigate the nuances of military communications have enabled us to effectively position ourselves in the regional market.

Henrik Graff-Hedberg
Director of Communications and Government Relations

LEAD provided significant communications support during our investor attraction campaign. Their professional approach to media relations and clear communication strategy helped us to achieve the visibility and credibility we needed at industry level.

Beāte Krauze-Čebotare
CEO of AMMUNITY